Unleashing the Ideavirus

The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not—and ought not to be—at the center of successful marketing. The customer should be. Are you ready for that?" —From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rath...