Unlocking the Digital Code: A Guide to Strategically Master Social Media Marketing

Do you ever sit at the computer to draft your social media posts and draw a blank? Do you find yourself at a loss as to what to say when it comes to social media? Are your social media posts too sales oriented?

Social media can be confusing, overwhelming and difficult to grasp. In Unlocking the Digital Code, Professor Jen Riley introduces the "Campaign Theory" as a winning approach towards social media for small businesses, nonprofit organizations and entrepreneurs. Come along on the journey...