Unternehmensberatung: Marktmechanismen, Marketing, Auftragsakquisition | Barnes & Noble®

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By Christoph Barchewitz, Thomas Armbrüster

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Overview

Welche Rolle spielen persönliches Vertrauen, Reputation und Weiterempfehlungen für die Auftragsakquisition? Welche Marketingstrategien verfolgen Unternehmensberatungen? Besteht ein Zusammenhang zwischen Beratungsmarketing und Firmenwachstum?

Christoph Barchewitz und Thomas Armbrüster führen eine empirische Untersuchung der Marketingstrategien von Unternehmensberatungen durch und identifizieren vier Firmen-Typen:

" Unternehmensberatungen, die überhaupt kein Marketing betreiben, da Kunden...

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Business Marketing & Sales Marketing Marketing - General & Miscellaneous