Urban Events, Place Branding and Promotion: Place Event Marketing

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for l...