Value First Prospecting: The Proven System to Attract Ideal Clients

Reject The Average Path!

The average path for financial advisors is broken. Prospecting too often becomes sales rather than service. Most advisors don't last and those that do have a long grind ahead of them.

There are two paths advisors can take: the average path or the elite path.

You can call a lot of people, have as many meetings as possible, and finally create a successful-enough business after ten or so years.

Or you can do something different.

In this book, Sten Morgan breaks down the pro...