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Visualizing the Web: Evaluating Online Design from a Visual Communication Perspective

By Sheree Josephson (Editor), Susan B. Barnes (Editor), Mark Lipton (Editor)
Paperback
$52.50
By Sheree Josephson (Editor), Susan B. Barnes (Editor), Mark Lipton (Editor)
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This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points – metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars,...

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