Watching TV: American Television Season by Season, Fourth Edition

Castleman and Podrazik present a season-by-season narrative that encompasses the eras of American television from the beginning in broadcast, through cable, and now streaming. They deftly navigate the dizzying array of contemporary choices so that no matter where you start on the media timeline, Watching TV provides the context and background to this multi-billion-dollar enterprise. Drawing on decades of research, the authors weave together personalities, popular shows, corporate strategies...