We Are All Weird: The Myth of Mass and The End of Compliance

by Seth Godin Narrated by Seth Godin

Overview

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

Editorial Reviews

JUNE 2012 - AudioFile

Seth Godin’s brief “manifesto” declares that the age of appealing to, selling to, and manipulating “the mass” of people is over. We’re all “weird”—that is, different, particular. Godin’s voice and manner reflect his awareness that he’s speaking in a small, intimate space—very close to the listener, or right in his or her ear. He softens the edges of his voice, making it subdued and emotionally charged at the same time. He also hesitates occasionally, perhaps for effect, though at odd times and too often. But his performance is effective for this medium and this book, making his argument seem less a polemic and more a heartfelt sharing of opinion. He may or may not convince, but his material is interesting and his reading enjoyable. W.M. © AudioFile 2012, Portland, Maine

Product Details

BN ID:	2940169672329
Publisher:	Brilliance Audio
Publication date:	09/21/2011
Edition description:	Unabridged

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