We Are All Weird: The Myth of Mass and The End of Compliance

We Are All Weird: The Myth of Mass and The End of Compliance

by Seth Godin

Hardcover

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Overview

We Are All Weird: The Myth of Mass and The End of Compliance by Seth Godin

We Are All Weird is a celebration of choice, of treating different people differently, and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The audiobook calls for end of mass and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

Product Details

ISBN-13: 9781936719228
Publisher: The Domino Project
Publication date: 09/21/2011
Pages: 112
Product dimensions: 7.30(w) x 5.30(h) x 0.30(d)

About the Author

Seth Godin is the author of eighteen international bestsellers—including Purple Cow and Tribes—that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and is a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.

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