We First: How Brands and Consumers Use Social Media To Build a Better World

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.



These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders tod...