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We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders

By Nicholas Hirshon, Eric Fichaud (Foreword by)
Paperback
$24.95
By Nicholas Hirshon, Eric Fichaud (Foreword by)
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The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons ...

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HistoryUnited States HistoryUnited States History - Northeastern & Middle Atlantic RegionNortheastern & Middle Atlantic Region - History - General & Miscellaneous