Wertzuwachs durch Selbstdesign: Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design" | Barnes & Noble®

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By Martin Schreier

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Overview

"Toolkits for User Innovation and Design" sind virtuelle Werkzeuge, die es dem Kunden erlauben, sich ein Produkt nach seinen Wünschen selbst zu entwerfen. Es wird dann vom Hersteller produziert und geliefert. Endkonsumenten sind bereit, für diese Toolkit-basierten Produkte deutlich mehr zu bezahlen als für vergleichbare Standardprodukte.

Im Rahmen einer empirischen Analyse untersucht Martin Schreier die erhöhte Zahlungsbereitschaft der Kunden und damit den Wertzuwachs von via Toolkits sel...

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