What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

Build better relationships and Sell More Effectively With a Powerful SALES STORY

“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”
—John Burke, Group Vice President, Oracle Corporation

“Forget music, a great story has charm to soothe the savage beast and ...