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By Dr. Harrison Sachs

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Overview

This essay sheds light on what is search engine optimization, demystifies how to engage in search engine optimization activities, delineates the benefits of companies engaging in search engine optimization activities, and expounds upon the problems with companies not engaging in search engine optimization activities. Succinctly stated, search engine optimization is deemed to be the practice of implementing strategies and tactics to amplify a website's ranking in search engine results pages....

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