This is not a book about one thing. It's not a 250-pagedissertation on leadership, teams or motivation. Instead, it's anagenda for building organizations that can flourish in a world ofdiminished hopes, relentless change and ferocious competition.
This is not a book about doing better. It's not a manual forpeople who want to tinker at the margins. Instead, it's animpassioned plea to reinvent management as we know it—torethink the fundamental assumptions we have about capitalism,organizational life, and the meaning of work.
Leaders today confront a world where the unprecedented is thenorm. Wherever one looks, one sees the exceptional and theextraordinary:
- Business newspapers decrying the state of capitalism.
- Once-innovative companies struggling to save offsenescence.
- Next gen employees shunning blue chips for socialstart-ups.
- Corporate miscreants getting pilloried in the blogosphere.
- Entry barriers tumbling in what were once oligopolisticstrongholds.
- Hundred year-old business models being rendered irrelevantovernight.
- Newbie organizations crowdsourcing their most creativework.
- National governments lurching towards bankruptcy.
- Investors angrily confronting greedy CEOs and complacentboards.
- Newly omnipotent customers eagerly wielding their power.
- Social media dramatically transforming the way human beingsconnect, learn and collaborate.
Obviously, there are lots of things that matter now. But in aworld of fractured certainties and battered trust, some thingsmatter more than others. While the challenges facing organizationsare limitless; leadership bandwidth isn't. That's why you have tobe clear about what really matters now. What are the fundamental,make-or-break issues that will determine whether your organizationthrives or dives in the years ahead? Hamel identifies five issuesare that are paramount: values, innovation, adaptability, passionand ideology. In doing so he presents an essential agenda forleaders everywhere who are eager to...
- move from defense to offense
- reverse the tide of commoditization
- defeat bureaucracy
- astonish their customers
- foster extraordinary contribution
- capture the moral high ground
- outrun change
- build a company that's truly fit for the future
Concise and to the point, the book will inspire you to rethinkyour business, your company and how you lead.
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About the Author
Noted business thinker and strategist Gary Hamel has been on the faculty of the London Business School for nearly thirty years. He is the founder of the California-based think-tank The Management Lab. His most recent initiative is The Management Innovation eXchange (www.managementexchange.com), a pioneering effort aimed at reinventing management by harnessing the power of open innovation. Hamel is the author of five books and numerous articles for the Harvard Business Review as well as the Wall Street Journal, Fortune, and the Financial Times. He consults widely and has led change initiatives in some of the world's most prominent companies.
Table of Contents
SECTION 1: Values Matter Now 1
1.1 Putting First Things First 3
1.2 Learning from the Crucible of Crisis 9
1.3 Rediscovering Farmer Values 25
1.4 Renouncing Capitalism's Dangerous Conceits 29
1.5 Reclaiming the Noble 35
SECTION 2: Innovation Matters Now 39
2.1 Defending Innovation 41
2.2 Cataloging the World's Greatest Innovators 45
2.3 Inspiring Great Design 55
2.4 Turning Innovation Duffers into Pros 61
2.5 Deconstructing Apple 73
SECTION 3: Adaptability Matters Now 83
3.1 Changing How We Change 85
3.2 Becoming an Enemy of Entropy 91
3.3 Diagnosing Decline 103
3.4 Mourning Corporate Failure 111
3.5 Future-Proofing Your Company 119
SECTION 4: Passion Matters Now 135
4.1 Exposing Management’s Dirty Little Secret 137
4.2 Putting Individuals Ahead of Institutions 145
4.3 Building Communities of Passion 153
4.4 Reversing the Ratchet of Control 163
4.5 Reinventing Management for the Facebook Generation 171
SECTION 5: Ideology Matters Now 179
5.1 Challenging the Ideology of Management 181
5.2 Managing Without Hierarchy 193
5.3 Escaping the Management Tax 207
5.4 Inverting the Pyramid 233
5.5 Aiming Higher 243
Appendix: The Half Moon Bay "Renegade Brigade" 259
About the Author 269
Q & A with Gary Hamel Q: This book is different than previous books you have done. Why this book – why now?
There are a variety of unprecedented changes in the business environment, change continues to accelerate, trust is shaken, and competition is fierce: there is a raft of new competitors.
Organizations are not up to challenges ahead. There are many. The right thing to do was to NOT write a book about one thing – but instead offer 5 levers – and one people’s point of view of how to work those levers.
Q: What did you find surprising in writing this book?
Maybe not surprising – but a little shocking – was that despite magnitude of challenges that organizations face, including a dismal economy, most organizations are still fiddling at the margins.
A typical business book looks at companies doing something right at the moment…or companies that screw up. In times of environmental stress and change you have to challenge not only practices but principles. You must challenge fundamental assumptions about how organizations work. Frankly, I don’t know of ANY organizations that are up to the challenges that lie ahead. This book is for people who want to get out in front; it is an agenda for people who want to lead.
Q: Who has most influenced your thinking in the past ten to fifteen years?
Kevin Kelly and his book Out of Control (it came out in 1995.) He helped us understand how social life forms on the web and how that will, and has, affected us all.
Chris Rufer, President of Morningstar, is in the book. His company has demonstrated that you can run complex organizations without any hierarchical structure. I had believed it could be true …but now know it is true.
Q: Out of every critical issue out there now for leaders/managers/workers to focus on what is the one most people should start with?
Values. Every CEO will tell you that they want to an organization that builds superior results. But is values that will get you there. Values need to be transcendental rather than venal. Look at Apple: beauty, ease of use… versus the investment banks and their short term monetary gain for a few. People are rightfully calling capitalism to account. I understand the anger people have. I laugh when a CEO says he wants a “values driven organization” because the organization already is! The question is what values are in the driver’s seat already.
Q: What do you hope readers ultimately “get” out of this book?
The responsibility of any business author is to be profound and practical. I want to read things that challenge my convention…my mental models. I also like to spend time talking with CEOs and managers. Ultimately you have to build a bridge between new ideas and the everyday realities. That is my goal.
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