What Retirees Want: A Holistic View of Life's Third Age

Throughout ninety-nine percent of human history, life expectancy at birth was less than eighteen years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age fifty account for more than half of all spending and control more than 70% of our total net...