What Was I Thinking?: The Subconscious and Decision-Making

Description

The 1990s were presidentially proclaimed the decade of the brain. Owing in large part to the work on the neuroscience and clinical applications from that initiative, we are now on the verge of breakthroughs in learning how the subconscious mind affects the decisions we’re continually making.

For instance, your unconscious mind has already made the decision whether to buy this book, but you probably don’t know that yet. First you got a feeling, an intuitive nudge supplied from t...