What Women Want: The Global Marketplace Turns Female-Friendly

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace-what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world's marketplace-with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are ...