What Works: Gender Equality by Design

What Works: Gender Equality by Design

by Iris Bohnet


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Product Details

ISBN-13: 9780674986565
Publisher: Harvard
Publication date: 10/15/2018
Edition description: Reprint
Pages: 400
Sales rank: 391,275
Product dimensions: 5.40(w) x 7.70(h) x 1.20(d)

About the Author

Iris Bohnet is the Albert Pratt Professor of Business and Government and the Academic Dean of Harvard Kennedy School. She is a behavioral economist, combining insights from economics and psychology to improve decision-making in organizations and society, often with a gender or cross-cultural perspective. Named one of the Most Influential People in Gender Policy by Apolitical in 2018, she has also received an honorary degree from the University of Lucerne, Switzerland.

Laurel Lefkow is an award-winning American actress and voiceover artist. The voice of several major advertising campaigns, cartoon series, corporate videos, and audiobooks, she is also a regular on BBC Radio 4.

Table of Contents

1 The Promise of Behavioral Design 1

The violin behind the screen

A well-timed break matters

Nudge by nudge

Biases are everywhere

The business case for gender equality

For women, a matter of life and death

The importance of experimentation

Overcoming gender bias by design

Part 1 The Problem

1 Unconscious Bias Is Everywhere 21

Why people like Howard more than Heidi

The competence-likability dilemma across cultures

The dangers of having a counterstereotypical job

Survivor bias

Statistical discrimination, or why women cannot get a good price on a used car

Who lives in Florida?

The representativeness heuristic

How your brain forms first impressions

Measuring your own biases-the Implicit Association Test

A taste for discrimination

2 De-Biasing Minds Is Hard 44

How to know when to settle and when to take a case to court

Self-serving bias

It's your bias, not mine

Teaching about bias or suppressing it can backfire

Halos and hindsight

When our better natures do not whisper in our ears

Why diversity training programs might not work

Moral licensing

Taking advice from the crowd within

A radio soap opera changing norms in Rwanda

Behaviorally inspired diversity training programs

3 Doing It Yourself Is Risky 62

The dilemma of an academic dean at Harvard

Why women are less inclined to negotiate

Why President Obama called on female reporters only

The social cost of asking, and how using "we" can help

Why female politicians in Sweden and the United States speak less than their male counterparts

Transparency is key

Negotiating on behalf of others

What the Pill and dishwashers have in common

A nudge, not a shove

4 Getting Help Only Takes You So Far 82

Evaluating leadership development programs

Bridging the gender promotion gap through mentoring

How a business training program in India did not work for everyone

Mentors or sponsors-what's the difference?

From leadership training to leadership capacity building

Why representation matters

Social networks can help you achieve your goals

Part 2 How To Design Talent Management

5 Applying Data to People Decisions 103

How people analytics helped new mothers at Google

Why female stockbrokers earned less and female professors at MIT had smaller labs than their male counterparts

Using evaluation and certification tools to reveal gender gaps

The pitfalls of a meritocracy

Signing a form before completing it increases honesty

How we can improve performance appraisals

A machine can make predictions better than you can, but you might not trust it

6 Orchestrating Smarter Evaluation Procedures 123

Pink is for tax bills

Why Lakisha needs a longer resume than Emily

How comparative evaluation can overcome stereotypical judgments

Seeking diversity over cultural fit

The beauty premium trap, halo effects, and confirmation bias

In praise of the structured interview

Check your biases, frames, and anchors at the door

A smarter approach to hiring and evaluation

7 Attracting the Right People 146

Diet Coke and Diet Pepsi for women-Coke Zero and Pepsi Max for men

Looking for attractive women and experienced men in China

The economic concept of sorting

Sending the right, messages to attract community health workers in Zambia

What if every work arrangement was flexible until proven otherwise?

Why more women apply to jobs when others do so as well

How long does stardom last?

Part 3 How To Design School And Work

8 Adjusting Risk 167

De-biasing the SAT

Women do not gamble on long odds when running for public office

Who wants to be a millionaire?

Testosterone and the winner's effect

Who else is in the room matters

Stereotype threat, and self-fulfilling prophecies on math tests

Why the placement of that checkbox for demographic characteristics should move

Counting to five in the classroom and other techniques to promote inclusion

9 Leveling the Playing Field 182

Girls outperform boys in reading and writing in Nordic countries and boys outperform girls in math, in Latin American countries

Cost-effective aid-when deworming helps more than scholarships

Why formal self-appraisals should not be shared with managers

Competition among the Maasai in Tanzania versus the Khasi in. India

Not everyone is a tennis star

How feedback can eliminate gender differences in competitiveness

The dictator game

Part 4 How To Design Diversity

10 Creating Role Models 201

The portraits on our walls

Why looking at a picture of Hillary instead of Bill Clinton might make your speech better

The impact of quotas on local politics in India

How role models change, stereotypical beliefs and career aspirations

Becoming a politician

Why having a same-sex teacher matters

The scarcity of role models can turn into a self-fulfilling prophecy

Fear of same-sex competition in Spain

Are justices' opinions influenced by the gender of their children?

11 Crafting Groups 220

Cooperation works but negotiation may not among groups of women

The pros and cons of single-sex education

More girls, better classrooms

Collective intelligence

The protective effect of political correctness

Diversity, done right, leads to improved performance

Critical mass:gender balance in groups

Quotas, perceived fairness, and the impact of affirmative action

Evaluating the impact of gender diversity and quotas on corporate boards

12 Shaping Norms 244

Why we are more likely to pay our taxes if others do

Prescribing social norms through design

More than one quarter of UK directors on the board of FTSE 100 companies are female

Why we need experiments to evaluate impact

The battle of the sexes

Norm entrepreneurship

Why our energy bill is lower than our neighbor's

The impact of rankings

How I became a jaywalker

The expressive power of Title IX

Gender equality as a company value

13 Increasing Transparency 266

What you should know about restaurant hygiene

On (not) reading disclosure statements

Product labeling: keep it salient, simple, and comparable

Eating food from a plate, not a pyramid

The comply-or-explain approach in Canada and other countries

What traffic lights have to do with what you choose to eat

Transparency of pay

How accountability can reduce stereotyping and help organizations follow through

Designing Change 285

We can do this

The DESIGN mnemonic

Effortless and energy-saving design for lights in hotel rooms

Behavioral insights teams across the globe

A leader is a behavioral designer

Overcoming the tension between "want" and "should"

Creating a global movement

Notes 293

Credits 365

Acknowledgments 367

Index 373

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