Who Donates in Campaigns?: The Importance of Message, Messenger, Medium, and Structure

While much is known about who votes in American elections, much less is known about who donates. In this book, the authors utilize a unique and historically unprecedented data set of donors from the 2008 and 2012 presidential elections to answer longstanding questions: what is the relationship between donors and candidates? How do candidates attract and respond to contributors? How do campaign strategies reflect changing campaign finance laws and the development of the internet? With unprec...