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Who Makes the Franchise?: Essays on Fandom and Wilderness Texts in Popular Media

By Rhonda Knight (Editor), Donald Quist (Editor)
eBook
$39.99
By Rhonda Knight (Editor), Donald Quist (Editor)
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Fans and the billion-dollar franchises in which they participate have together become powerful agents within popular culture. These franchises have launched avenues for fans to expand and influence the stories that they tell. This book examines those fan-driven narratives as "wilderness texts," in which fans use their platforms to create for themselves while also communicating their visions to the franchises, thus spurring innovation.

The essays in this collection look at how fans interve...

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