Why Aren't We Saving the Planet?: A Psychologist's Perspective

Global warming. Many of us believe that it is somebody else's problem, that it will affect other people and that other people will come up with the solution. This is not true. "Global" warming is a global problem: it will affect every single one of us and will only be stopped by a huge shift in our individual attitudes and behaviour. Each time one of us switches on a light, reaches for something in a supermarket, gets into a car or bus, or even chooses what clothes to buy, we are making a c...