Why Businesses Fail? S01E04

In some business, size does matter. The biggest companies struggle for growth. Even a single digit drop in growth percentage can result in a large drop in the stock price of listed companies. On the other hand, there are small, boutique firms that are highly specialized, operate within a niche, and have a loyal customer base. Rather than spending large sums on marketing and brand building, they focus on quality and growth by word of mouth. Are they doing something right by staying small and...