Why Now?: Because your prospects should have been customers yesterday

In Why Now? Michael Humblet teaches you how to create the right pitch to maximize your impact and speed up the conversion of prospects into customers. Learn how to tailor sales and closing techniques to the needs of your prospects to formulate the ultimate sales pitch. Humblet’s phone rings: ‘Michael, people are interested in our product, and we write scores of offers but take-up is poor. What are we doing wrong?’ Humblet’s reply is invariably: ‘Why should a customer buy from you today? Why...