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Why Smart People Do Dumb Things: Lessons from the New Science of Behavioral Economics
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From Simon & Schuster, Why Smart People Do Dumb Things is Mortimer Feinberg exploration of the greatest business blunders—how they happened, and how they could have been prevented.
Culled from business headlines and corporate files, this examination of the ultimate in boardroom breakdown describes, in entertaining anecdotes, the mega-mistakes made by highly regarded leaders in business and public life.
Culled from business headlines and corporate files, this examination of the ultimate in boardroom breakdown describes, in entertaining anecdotes, the mega-mistakes made by highly regarded leaders in business and public life.