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Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond

By Paco Underhill
Paperback
$20.99
By Paco Underhill
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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the m...

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