Why We Buy, Updated and Revised Edition: The Science of Shopping

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

- The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an über luxurious S¿úo Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.

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Why We Buy, Updated and Revised Edition: The Science of Shopping

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

- The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an über luxurious S¿úo Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.

22.95 In Stock
Why We Buy, Updated and Revised Edition: The Science of Shopping

Why We Buy, Updated and Revised Edition: The Science of Shopping

by Paco Underhill

Narrated by Mike Chamberlain

Unabridged — 12 hours, 0 minutes

Why We Buy, Updated and Revised Edition: The Science of Shopping

Why We Buy, Updated and Revised Edition: The Science of Shopping

by Paco Underhill

Narrated by Mike Chamberlain

Unabridged — 12 hours, 0 minutes

Audiobook (Digital)

$22.95
(Not eligible for purchase using B&N Audiobooks Subscription credits)

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Overview

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

- The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an über luxurious S¿úo Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.


Product Details

BN ID: 2940169906547
Publisher: Blackstone Audio, Inc.
Publication date: 04/26/2011
Edition description: Unabridged
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