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Why We Buy, Updated and Revised Edition: The Science of Shopping

By Paco Underhill
Narrated by: Mike Chamberlain
Unabridged — 12 hours
Audiobook
$22.95
By Paco Underhill
Narrated by: Mike Chamberlain
Unabridged — 12 hours
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

- The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically i...

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