Wikinomics: How Mass Collaboration Changes Everything

In just the last few years, traditional collaboration-in a meeting room, a conference call, even a convention center-has been superseded by collaborations on an astronomical scale.



Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective cap...