Win Bigly: Persuasion in a World Where Facts Don't Matter

The New York Times bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as "the guy who created Dilbert"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Tru...