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Winning in China: 8 Stories of Success and Failure in the World's Largest Economy

By Lele Sang, Karl Ulrich
Paperback
$21.99
By Lele Sang, Karl Ulrich
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If Amazon can't win in China, can anyone?

When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China.

In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, ...

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BusinessInternational BusinessInternational Business - General & Miscellaneous