Winning on Purpose: The Unbeatable Strategy of Loving Customers | Barnes & Noble®

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By Fred Reichheld, Darci Darnell, Maureen Burns

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Overview

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.

Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton.

Now, Reichheld has rai...

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