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Winning With the P&G 99: Principles and Practices of Procter & Gamble's Success (Abridged)
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Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse -- strategies for success in business and in life.
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