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World as Laboratory: Experiments with Mice, Mazes, and Men
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"A lively and well-researched history of the human engineering field and its broad intellectual and social legacy." —The San Francisco Chronicle
Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous...