World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media

This book details the communication responsibilities of the C-suite, including public speaking, media appearances, internal communication, and investor relations. It provides examples of good and bad handling of such situations and expert instruction on how to manage them successfully. It would stress the essentiality and means of communicating well to various constituencies and forums, including: shareholders, board of directors, media, employees, vendors, customers, local communities, and...