World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing (2nd Edition) | Barnes & Noble®

Successfully Added to Cart

There's still time! Find the perfect Father's Day gift with store pickup | Shop Now

There's still time! Find the perfect Father's Day gift with store pickup | Shop Now

Add Item to wish list Add Item to wish list

By Ivan R. Misner, Virginia Devine, Virginia Devine (Joint Author)

Collect stamps to save with Rewards. 10 stamps = $5. Learn More

Formats

In stock

This item is currently out of stock online.

Free standard shipping on orders over $60

Select a store to view item availability.

Overview

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

Product Details

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

Arun Gupta, Thomas J. Fewer

Hardcover

$29.00

1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

Andrew Ross Sorkin

Hardcover

$30.00

$35.00

Money Unlocked: How to Make It, Keep It and Multiply It: THE NEW YORK TIMES BESTSELLER

Money Unlocked: How to Make It, Keep It and Multiply It: THE NEW YORK TIMES BESTSELLER

Paperback

$18.99

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

The Unreasonable Hospitality Collection

Hardcover

$29.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$18.95

How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

Julia Dhar, Kristy Ellmer, Philip Jameson

Hardcover

$35.00

Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

Hardcover

$29.00

$32.00

Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

Paperback

$20.00

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

Paperback

$16.99

Unreasonable Hospitality: The Field Guide

Unreasonable Hospitality: The Field Guide

The Unreasonable Hospitality Collection

Other Format

$29.00

The Great Train Heist: The California SMART Taxpayer Rip-off

The Great Train Heist: The California SMART Taxpayer Rip-off

Michael J. Coffino

Hardcover

$32.99

Effective: How to Do Great Work in a Fast-Changing World

Effective: How to Do Great Work in a Fast-Changing World

Hardcover

$30.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$9.99

Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

Hardcover

$27.00

$30.00

Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

Charles Koch, Chase Koch

Hardcover

$28.00

Planet Money: A Guide to the Economic Forces That Shape Your Life

Planet Money: A Guide to the Economic Forces That Shape Your Life

Alex Mayyasi, Hosts of NPR's Planet Money

Hardcover

$26.99

$29.99

Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

Jessica Kriegel, Joe Terry

Hardcover

$29.99

Die With Zero: Getting All You Can from Your Money and Your Life

Die With Zero: Getting All You Can from Your Money and Your Life

Paperback

$19.99

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

Patrick M. Lencioni

J-B Lencioni Series

Hardcover

$27.00

Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio

Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio

Michele Cagan CPA

Adams 101 Series

Hardcover

$16.99

Categories

Business Marketing & Sales Marketing Marketing - General & Miscellaneous