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Write to Influence
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Writing is about more than conveying information. It’s about influencing someone to follow directions, agree with your position, take action or approve your business case.
Take what you think you know about writing in your job and turn it on its head. You probably thought it was about being clear and concise so the recipient would understand it. If so, you’d be wrong.
If you want to be successful, you need to think about your writing differently – What it’s really about is influencing others....