Writing Compelling Business Cases: Methods, Tools and Templates for Writing and Presenting a Brilliant Business Case

A Business Case is a decision-making tool. Business Case authors therefore have a responsibility to write a Business Case that balances brevity with clarity, in a way that is easy and interesting to read and helps decision makers make the best decision for the organisation and key stakeholders. Writing a business case can feel daunting when you've had little guidance on where to start or what good looks like. This book cuts through the confusion with proven approaches, practical templates, ...