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Xuxa: The Mega-Marketing of Gender, Race, and Modernity

By Amelia Simpson
eBook
$36.95
By Amelia Simpson
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"A fascinating new book...[that] offers a lucid academic critique of Xuxa's persona."

--Entertainment Weekly

Former Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as Brazil's mass media megastar. Through her children's television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority. Reaching far beyond younger audiences, Xuxa's show informs the culture at large a...

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