Yes Is More: Tangible and Timeless Ways to Differentiate Yourself from Your Competitors

What will make customers decide to give their business and their money to you—even when your products may be virtually the same as others in your industry? ​Saying YES instead of no—and being ready to show the customer you’ll go the extra mile—is successful businessman Howard Brown’s answer. He should know. He built and sold three thriving office supply companies, going up against big-time competition and winning every time. In Yes Is More, Brown shows you how to create a unique added value...