Yes Is More: Tangible and Timeless Ways to Differentiate Yourself from Your Competitors

Yes Is More: Tangible and Timeless Ways to Differentiate Yourself from Your Competitors

by Howard L. Brown

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Overview

What will make customers decide to give their business and their money to you—even when your products may be virtually the same as others in your industry?

​Saying YES instead of no—and being ready to show the customer you’ll go the extra mile—is successful businessman Howard Brown’s answer. He should know. He built and sold three thriving office supply companies, going up against big-time competition and winning every time. In Yes Is More, Brown shows you how to create a unique added value—that something special for your customers—that will make your business stand out from all the rest, no matter what you’re selling!

In the end, and in good times and bad, loyalty to your employees, your manufacturers, and your customers—along with that unique something special—will always lead your company to a place at the top. In a friendly, matter-of-fact style, Howard Brown shares and elaborates on classic and actionable personal wisdom that is never off-trend when you’re in the pursuit of outstanding profits and impressive success. 

Insights and important points include—
• You can never have enough good people.
• When you find good people, take care of them so they will stay.
• Whatever you put into relationships will benefit you in the end.
• Lead by example.
• Know every aspect of your business, and make sure you can do everyone’s job.
• Don’t ask people to do anything you are not prepared to do yourself.

Entrepreneurs and aspiring entrepreneurs of all stripes will come away with valuable tips from a real professional, and they’ll thank Brown for the time he put into this very individual book about saying yes and making it big. This is time-honored, tried-and-true advice that never fails.

Product Details

ISBN-13: 9781733478120
Publisher: An Inc. Original
Publication date: 07/07/2020
Pages: 176
Sales rank: 759,659
Product dimensions: 6.00(w) x 9.10(h) x 0.90(d)

About the Author

Howard L. Brown graduated from Syracuse University in 1967 and went to work for one of his father’s plastics companies. By 1972, he had purchased Summit Office Supply, a small office supply company, which he successfully sold to Dutch company Buhrmann-Tetterode (BT) in 1987. He remained with the company until 1998, when his contract with BT expired, and in September of that year, Brown purchased ten office supply companies in one day, including Allied Office Products in Hasbrouck Heights, NJ. By 2006, with Allied reaching sales of $375 million, Brown once again made an impressive sale—this time to Office Depot. In 2007 and 2008, Brown, his family, and investors purchased Rentacrate and ShredX. In 2010, with a running start supplied by Rentacrate and ShredX, Brown announced the founding of HiTouch Business Services, Inc.

Brown is presently the chairman of HiTouch, a full-service provider of a range of business essentials from office products, supplies, and equipment to total workspace environments. He enjoys golf and giving back to the community with his wife via their local charity work.

Table of Contents

Introduction 1

1 Start Learning about Business as Early as You Can 5

2 Build Relationships with Your Customers 15

3 Develop Loyalty with Your Employees 35

4 Be Loyal to Your Vendors 45

5 Differentiate Your Products by Adding Value and Offering Great Service 59

6 Stay on Top of Market Shifts and Always Look for New Opportunities 77

7 Know Your Financials: Make Sure You're Profitable 95

8 Learn How to Evaluate a Business You Want to Buy 111

9 Decide When to Sell Your Business 129

Conclusion 149

Acknowledgments 153

About the Author 155

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