Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance

Everyone knows Google as the world’s most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the online advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.

In this gripping work of narrative journalism, former adv...