You Are Not an Artist: A Candid Guide to the Business of Being a Designer

It's becoming increasingly easier for anyone to be a "designer," or at least call themselves any combination of designerly-titles: Graphic designer, art director, commercial artist, visual communicator, content creator... The list goes on. But there's one big thing about design that most people get wrong: It's not about making things look good. A designer's job is to focus on meaning, how it can be created and communicated. To understand how products are sold and marketed. To evaluate busin...