Za Zine: A Collection of Weed Bags Found in New York City November 2023 to February 2024

In 2021 after recreational marijuana was legalized in New York, an onslaught of guerilla smoke shops that sold weed began opening all over the city, beating any state-sanctioned dispensaries to the market. Almost overnight, it felt like every empty storefront was a smoke shop and every deli had added weed to their inventory. In an immediately over saturated market with accessibility like never before, the question of how to make your product stand out arose. The answer? Branding! This shift...