Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits

Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits

by Claudia Newcorn


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Transform your marketing outcomes from so-so to spectacular!

Does this describe you? As a business owner, manager or entrepreneur, you’re being yanked every which way by day-to-day business. You worry about the bottom line because sales aren’t where you feel they should be. Everyone says, “Do more marketing!” But where do you focus? Social media? Online ads? Radio? Print? And how do you know if you’re spending money wisely?

The proven Zipline to Success system has helped hundreds of companies zip over roadblocks, avoid costly mistakes that could kill their business, and accelerate their success. Discover smart, practical, easy-to-use strategies and insider tips that show you how to fast-track your marketing, measure outcomes, and quickly course correct when your buyers shift gears.

Learn how to:

• Use practical shortcuts to boost sales & profits

• Turn competitors into your “best friends”

• Achieve a genuine competitive edge

• Market on a shoestring budget

• Speak your customer’s language

• Use pricing as a marketing tool

• Zip over the “digital divide”

• Avoid the 3 Bs of marketing

Zipline to Success is all about speed, practical solutions, measurable results, and transforming how companies do their marketing. Discover how this book can help you grow your business.

BONUS! Readers of this book gain free access to valuable marketing resources, articles, and digital media tutorials to help your business soar to new heights!

Product Details

ISBN-13: 9781942936466
Publisher: Chris Kennedy Publishing
Publication date: 10/13/2016
Pages: 254
Product dimensions: 6.00(w) x 9.00(h) x 0.53(d)

About the Author

Claudia Newcorn is an award-winning strategic marketing consultant, author, speaker, and founder of the Zipline to Success system. Her clients range from entrepreneurs to mid-sized firms and large organizations. From her extensive experience working with such industry leaders as Gillette and E&J Gallo, Claudia developed Zipline to help companies rise above obstacles, achieve business goals, and enjoy the ride.

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Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits 4.5 out of 5 based on 0 ratings. 2 reviews.
Reader_Views More than 1 year ago
Reviewed by Sheri Hoyte for Reader Views (12/17) “Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits” by Claudia Newcorn is the perfect book for small businesses, providing practical information on how to grow your business and make more money without a substantial marketing budget. For many a small business owner or manager, the topic can be enough to completely overwhelm, often leaving one wondering where they can spare the time needed to learn detailed, complicated methods, let alone the time to incorporate them into an already over-scheduled day. The better question would be to ask, “How can you not take the time?” “Zipline to Success” will help. There are several things that drew me to this book, the title being the first feature to lure me in. “Zipline to Success” suggests a fast-track to success that I could easily relate to, by likening the marketing communications experience to the popular outdoor aerial activity. By navigating viable methods to avoid hitting trees using your zipline equipment, the author lays out simple (but not easy) steps to achieve your goals. “Zipline to Success” is not an unmanageable volume to read; instead it provides concise clear guidance in easy to understand language that you won’t need a PhD to decipher. The author notes that while everything contained in this book is relevant to your business, certain concepts are essential. These concepts are highlighted as Zipline Essentials and there are 27 of them interspersed throughout the book. You will definitely want to take notes or use a highlighter pen while reading as there is a wealth of information contained in each of the 7 parts of this book. But worry not – the layout of the information is yet another feature invaluable to your success. At the end of each part the author provides Zipline Highlights – bullet points to sum up the information. As well, there is a convenient summary of all the Zipline Essentials in the final pages of the book, and readers also have access to bonus marketing resources and tutorials. The real examples, success driven strategies, and clear guidance makes “Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits” by Claudia Newcorn a must-read for all small business owners, managers and entrepreneurs.
Moneymaster More than 1 year ago
You must read this book if you are opening a new business or own a profitable or money losing business. The tips in this book will help you succeed or improve upon what you are now doing.