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7 Lessons in Marketing: Master Marketing Basics in 7 Steps

By Eric Davies
Paperback
$12.99
By Eric Davies
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This item will be released on Sep 8, 2026
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A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.

* Lesson 1: What is mar...