There's still time! Find the perfect Father's Day gift with store pickup | Shop NowThere's still time! Find the perfect Father's Day gift with store pickup | Shop Now
Add Item to wish listAdd Item to wish list

Fanocracy: Turning Fans into Customers and Customers into Fans

By David Meerman Scott, Reiko Scott
Paperback
$19.99
By David Meerman Scott, Reiko Scott
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
See All Formats & Editions
This item will be released on Jul 14, 2026
Not Eligible for Free Shipping
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom ...