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Global Market/Marketing Research in 21st Century and Beyond

Paperback
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From reviews of Global Market/Marketing Research in 21st Century and Beyond:

"This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education" (J. Owens, member of The Chartered Institute of Marketing, UK).

"Global Market/Marketing Research in 21st Century and Beyo...