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The Retail Innovation Toolkit: 42 Category Management Tools for Growth
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HOW TO:
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an incl...
- design an enjoyable and/or efficient shopper experience.
- adapt your retail format to new societal trends while keeping the retail brand differentiating.
- energize supplier-retailer relationships and face the challenges ahead in an open and a collaborative way.
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an incl...
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