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The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story
By Don Yaeger
Hardcover
$29.99
By Don Yaeger
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THE STORY IS THE STRATEGY
Every leader, entrepreneur, and sales professional needs to persuade, inspire, and connect. The ones who do it best all share one skill: they know how to tell a great story. In The Business of Storytelling, thirteen-time New York Times bestselling author Don Yaeger delivers the definitive guide to storytelling as a business tool—practical, research-backed, and built from decades in the field.
Key takeaways:
Every leader, entrepreneur, and sales professional needs to persuade, inspire, and connect. The ones who do it best all share one skill: they know how to tell a great story. In The Business of Storytelling, thirteen-time New York Times bestselling author Don Yaeger delivers the definitive guide to storytelling as a business tool—practical, research-backed, and built from decades in the field.
Key takeaways:
- Master the Four Universal Truths that govern every great sto...
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