Know-How of Branding Products and Services in the Digital Space

Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing.

The trademarks/brand names of most companies/businesses are poorly chosen, however, ...